On persuasion and political change

The oligarchs have discovered the formula for persuading the poor to vote for the interests of the very rich. Understanding how persuasion works is key on the face of "the incredible grip on our imagination that the billionaire press still exerts combined with highly effective and misleading use of social media".

If there is a formula for how to persuade there is a formula for how to resist it. One important thing to do is to make people much more aware of what is fake and what is real. This requires digital literacy to prevent that people are easily manipulated online.

George Monibot, a British writer known for his environmental and political activism, tells us this and more. Watch and learn about the issues and the proposed solutions.


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